Paid acquisition · United States & Europe
The integrated growth system
For service and B2B companies: strategy, Meta Ads, Google Ads, creative, landing pages, tracking and CRM, run as one system from the first click to a qualified lead.
- + Meta Ads & Google Ads
- + Tracking and CRM connected
- + One plan, one report
Founder-led by Roberto Pires
Notification cards are illustrative, not client data.
The problem
Paid media without a system does not take your company anywhere.
Meta and Google run as separate worlds, ads and pages are produced one request at a time, conversions are counted on the platform and lost before the CRM, and nobody knows which campaign produced a real opportunity.
R2B Agency plans, runs and measures acquisition as one system, so every campaign, page and lead is connected to the same plan and the same report.
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Methodology
The four pillars of the R2B system:
Each layer feeds the next, so a change in strategy reaches the ads, the pages and the report.
Strategy
Offer, target audience, channel mix and budget allocation, documented before launch and revisited as data comes in.
Acquisition
Meta and Google campaigns, ad creative and a focused landing page for each offer, built from the same plan.
Measurement
Conversion tracking checked end to end, and every lead routed into a CRM with its source, stage and follow-up.
Optimization
A recurring report that connects spend to leads and pipeline, with what changed and what we will do next.
“System over fragmentation.”
Comparison
Why one system is different from a fragmented setup
What usually happens when channels, pages and reports are handled apart, and what changes with R2B.
| Fragmented setup | One system with R2B |
|---|---|
| Each channel planned on its own goals | One plan for offer, audience, channels and budget |
| Ads and pages produced one request at a time | Campaigns, creative and pages built from the same plan |
| Conversions counted on the platform, lost before the CRM | Every lead reaches your CRM with its source and campaign |
| Clicks and impressions, read in isolation | Spend, leads and pipeline side by side |
| Edits made in the accounts without a record | Every change to your accounts approved before it happens |
| Promises of quick, guaranteed results | No fixed promises: a clear plan, disciplined execution and reporting you can verify |
Now that you know the difference, the decision is simple:
Grow with one plan, connected data and one team accountable for it, with R2B Agency.
Keep paying for fragments: channels, pages and reports that never connect.
Who makes it happen
Who leads R2B Agency?
I'm Roberto Pires, founder of R2B Agency.
R2B Agency is founder-led. I plan the acquisition system with you and stay accountable for how it is executed, measured and reported.
That means one plan for offer, audience, channels and budget; campaigns, creative and pages built from it; every lead reaching your CRM with its source; and a recurring report that connects spend to pipeline.
AI supports the analysis and the routine work. People decide, and every change to your accounts is approved before it happens.
Request an assessmentQuestions
Frequently asked questions, answered plainly
No guarantees, no vague promises: how we work and what you can expect.
Request an assessmentDo you guarantee results?
No. Performance depends on your offer, market, budget and sales follow-up. What we commit to is a written plan, disciplined execution and reporting you can verify.
Will you change our ad accounts without asking?
No. AI supports the analysis and the routine work; people decide, and every change to your accounts is approved before it happens.
How will we know which campaigns bring real opportunities?
Every lead reaches your CRM with its source and campaign, and the recurring report connects spend to leads and pipeline.
Who is this for?
Companies that sell through leads, services and B2B, in the United States and Europe. It is not a fit for guaranteed results or a one-off boosted post.
What happens after I send the form?
We review your business and current acquisition and reply by email with whether we can help and how we would start. No obligation.
Start here
Request an initial assessment.
Tell us about your business and your current acquisition. We will review it and reply with whether we can help and how we would start. No obligation.
- Built for companies that sell through leads: services and B2B, in the United States and Europe.
- A good fit if you want to know which campaigns turn into real opportunities.
- Not a fit if you are looking for guaranteed results or a one-off boosted post.
We use what you send only to reply to this request, and you can ask us to delete it at any time. See our Privacy Policy.
Request received.
Thank you. We will review your business and current acquisition and reply by email with whether we can help and how we would start. No obligation.